Allow Contacts to Opt Out of a Specific Infusionsoft Campaign
Have you ever received an email that you didn’t want to receive, and you couldn’t find an opt-out option? We’ve all been there. That’s why it’s important to give your contacts the option to opt out of specific campaigns. In this article, we’ll discuss how to allow contacts to opt out of a specific Infusionsoft campaign.
First, let’s understand why it’s necessary to give your contacts an opt-out option.
Why do you need to give your contacts an Opt-Out option?
When you send out emails as part of your marketing campaigns, you want to make sure that your contacts are receiving content they want rather than bothering them with unwanted information. Not giving your contacts this option could cause them to mark your email as spam, hurt your email deliverability rate, and even get you blacklisted.
Marking an email as spam is the worst thing that can happen to your email campaigns. When a contact marks your email as spam, it not only affects your deliverability rate but also affects your sender reputation. This can significantly reduce the chances of your emails reaching the inboxes of your other contacts, even if they want to receive them.
To prevent this from happening, you need to give your contacts an easy way to opt-out of specific campaigns.
How to allow contacts to opt out of a specific Infusionsoft campaign?
Infusionsoft gives you an easy way to allow your contacts to opt-out of specific campaigns. Here are the steps to follow:
Step 1: Create an Opt-Out Custom Field
The first step is to create an opt-out custom field. Follow these steps:
Go to the contact record of the contact who wants to opt-out from receiving your messages. Select the “Custom Fields” tab. Click the “New Field” button and add a new field. Choose a “Checkbox” field and give it a name, such as “Opt-Out Campaign X”.
Step 2: Set Up Your Campaign with Opt-Out Sequence
Now that you’ve created your opt-out custom field, you can set up your campaign with opt-out sequence. Follow these steps:
Go to the campaign builder in Infusionsoft. Drag-and-drop the Opt-Out Sequence from the “Sequences” section and place it at the end of your campaign. Connect it to the end of your campaign sequence. Double-click on the Opt-Out Sequence, select the custom field you created in Step 1 and customize the text that appears when a contact chooses to opt-out of the campaign.
Step 3: Add an Opt-Out Link to Your Emails
Now that you’ve set up your campaign with the opt-out sequence, all you need to do is add an opt-out link to your emails. Here’s how:
Copy this code to your email template:
This code will add an opt-out link to your emails, and the Infusionsoft system will automatically replace “%opt_out_url%” with the contact’s unique opt-out link.
Giving your contacts the option to opt out of specific campaigns is important to protect your sender reputation, avoid being marked as spam, and ensure that your contacts receive only the information they want. By following the steps outlined in this article, you can easily set up an opt-out option in Infusionsoft, ensuring that you’re delivering the best possible experience to your customers.